The Authors Cite China-Based Haier as an Example of a Firm

Multiple Choice

The authors cite China-based Haier as an example of a firm following the strategy of ________. Haier is shown to have firmly established themselves as the top producer of home appliances in China and then using their economies of scale in an attempt to gain market share globally.

A) acquiring offshore assets
B) taking brands global
C) targeting a niche
D) engineering to innovation