Multiple Choice
Which of the following is not a key goal (from the manufacturer's perspective) of a trade promotion?
A) Induce retailers to use price discounts, displays, or advertising to spur sales.
B) Shift inventory from the manufacturer to the retailer and the customer.
C) Shift inventory from the retailer to the customer.
D) Defend a brand against competition.
Correct Answer:
Verified
Correct Answer:
Verified
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