Which of the Following Is a Possible Response That a Retailer

Multiple Choice

Which of the following is a possible response that a retailer could make to a trade promotion?

A) Pass through some or all of the promotion to customers to spur sales.
B) Pass through very little of the promotion to customers but purchase in greater quantity during the promotion period to exploit the temporary reduction in price.
C) Shift inventory from the retailer to the customer.
D) A and B only