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    Supply Chain Management
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    Exam 16: Pricing and Revenue Management in a Supply Chain
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    Successful Revenue Management Requires
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Successful Revenue Management Requires

Question 38

Question 38

Multiple Choice

Successful revenue management requires


A) a proper understanding of customer preferences.
B) a quantification of the impact of various tactics on consumer behavior.
C) a clear focus on profitability.
D) A and B only

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