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    BUSN Study Set 2
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    Exam 11: Part 2: Product and Promotion: Creating and Communicating Value
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    What Is the Term for Expensive Products That Consumers Purchase
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What Is the Term for Expensive Products That Consumers Purchase

Question 35

Question 35

Multiple Choice

What is the term for expensive products that consumers purchase infrequently and are unwilling to accept substitutes for?


A) consumer products
B) pure goods
C) specialty products
D) unsought products

Correct Answer:

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