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    Exam 11: Part 2: Product and Promotion: Creating and Communicating Value
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    Adventurous Risk-Takers Who Are Wont to Adopt a Product as Soon
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Adventurous Risk-Takers Who Are Wont to Adopt a Product as Soon

Question 43

Question 43

Multiple Choice

Adventurous risk-takers who are wont to adopt a product as soon as it is first introduced into a market make up approximately what percentage of consumers?


A) 2.5%
B) 9%
C) 27%
D) 15%

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