Multiple Choice
Theresa is doing her weekly shopping when she takes a free sample of coffee being offered to shoppers. She likes the new coffee blend and places a 500-gram bag in her grocery cart. Which product trait makes it easier for customers to sample and adopt?
A) compatibility
B) complexity
C) trialability
D) observability
Correct Answer:

Verified
Correct Answer:
Verified
Q17: What do Uno's Pizzeria and LensCrafters have
Q69: Many products combine elements of both goods
Q259: Books on cassettes and CDs are examples
Q260: Rebates, coupons, and samples are key trade
Q261: Which of the following are consumer product
Q262: Each media type offers advantages and challenges
Q266: Three characteristics that contribute to a high
Q267: Although e-book readers have been around for
Q268: Manufacturers seldom place much emphasis on packaging,
Q269: Product differentiation attempts to create real or