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When It Comes to the Promotional Messages They Receive About

Question 144

Multiple Choice

When it comes to the promotional messages they receive about a product,consumers do which of the following?


A) tend to forget one message as soon as another message is presented
B) respond mostly to messages that appeal to their sense of humour
C) combine information from the various sources to create a unified impression of the product
D) filter the messages and ignore any that aren't consistent with their previously held opinions

Correct Answer:

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