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    Exam 11: Part 2: Product and Promotion: Creating and Communicating Value
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    Procter & Gamble's Tremor Marketing Group Has Had a Great
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Procter & Gamble's Tremor Marketing Group Has Had a Great

Question 84

Question 84

Multiple Choice

Procter & Gamble's Tremor marketing group has had a great deal of success with its use of which of the following?


A) advergaming
B) sponsorship arrangements
C) buzz marketing
D) integrated marketing approaches

Correct Answer:

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