A Growing Number of Firms Have Developed Not-For-Profit Partnerships with a Profit-Minded

Multiple Choice

A growing number of firms have developed not-for-profit partnerships with a profit-minded approach (e.g.,Kraft,Polo Ralph Lauren,Los Angeles Times) .What are these companies doing by using the same investment dollars to improve society and support their strategic missions?

A) raising their public profile in a more positive way
B) trying to attract environmentally conscious consumers
C) catering to the idealistic youth market
D) making more money using a different strategy