Dave Malloy Is a Marketing Director for the Redding Company

Multiple Choice

Dave Malloy is a marketing director for the Redding Company.His recent trip to a developing Asian country got off to an awkward start when his attempt to greet his host with a hearty handshake was not well-received.What does Dave's experience exemplify?

A) a cultural barrier
B) a language barrier
C) a perceptual barrier
D) an exchange barrier