Multiple Choice
If the cost of an ice-cold Coke is more expensive during the summer months,how will this affect consumers' purchasing behaviour?
A) They will not buy at Coke all.
B) They will buy less due to the increase in price.
C) They will buy no more or less due to the increase in price.
D) They will buy more due to the increase in price.
Correct Answer:

Verified
Correct Answer:
Verified
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