Which of the Following Statements Is Most Consistent with the Marketing

Multiple Choice

Which of the following statements is most consistent with the marketing view of the relationship era?

A) The customer can have our product in any colour, as long as it is grey.
B) The key to success is to constantly expand the customer base by recruiting new buyers.
C) In this era of surging demand, the main focus should be on producing as much as possible.
D) It is much less expensive to keep existing customers than it is to develop new customers.