Customer Relationship Management Is an On-Going Process and Works Best

Multiple Choice

Customer relationship management is an on-going process and works best when the company does what?

A) focuses primarily on being the low-cost seller in a competitive market
B) limits its efforts to a select few customers who are major purchasers
C) combines marketing communication with one-on-one personalization
D) uses mass production techniques and needs to have a guaranteed market for large quantities of its goods