What Becomes Apparent When Comparing the Marketing Approaches of B2C

Multiple Choice

What becomes apparent when comparing the marketing approaches of B2C marketers with those of B2B marketers?

A) B2C and B2B marketers actually use virtually identical approaches to segment their markets, with both focusing primarily on benefit and behavioural factors.
B) Both B2C and B2B marketers usually segment their markets, but they use somewhat different strategies for doing so.
C) B2C marketers usually try to appeal to a mass market, but most B2B marketers break their markets into distinct segments based on geographic and psychographic factors.
D) Most B2C marketers must segment their market, but most B2B marketers must sell to a mass market.