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    Business
  3. Study Set
    Introduction to Business
  4. Exam
    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    Changing the Marketing Mix or Finding New Uses for the Product
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Changing the Marketing Mix or Finding New Uses for the Product

Question 92

Question 92

True/False

Changing the marketing mix or finding new uses for the product can often extend the period of time a product remains in the profitable stages of the product life cycle.

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