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    Introduction to Business
  4. Exam
    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    Publicity Is Unpaid Media Coverage That Has the Power to Influence
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Publicity Is Unpaid Media Coverage That Has the Power to Influence

Question 203

Question 203

True/False

Publicity is unpaid media coverage that has the power to influence consumer perceptions about a product or service.

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