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    BUSN Study Set 2
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    Exam 11: Part 1: Product and Promotion: Creating and Communicating Value
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    Publicity and Word-Of-Mouth Are the Two Most Powerful Forms of Product
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Publicity and Word-Of-Mouth Are the Two Most Powerful Forms of Product

Question 103

Question 103

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Publicity and word-of-mouth are the two most powerful forms of product promotion.

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