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    Introduction to Business
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    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    Publicity Has Little Power to Influence Consumers and Is Extremely
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Publicity Has Little Power to Influence Consumers and Is Extremely

Question 204

Question 204

True/False

Publicity has little power to influence consumers and is extremely expensive when compared to other promotional tools such as TV, magazine, and radio advertisements.

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