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    BUSN Study Set 2
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    Exam 11: Part 1: Product and Promotion: Creating and Communicating Value
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    Effective Product Promotion Requires That Everyone Who Creates and Manages
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Effective Product Promotion Requires That Everyone Who Creates and Manages

Question 124

Question 124

True/False

Effective product promotion requires that everyone who creates and manages promotional messages have free access to information about the customer,the product,the competition,the market,and the organization's strategy.

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