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  3. Study Set
    Introduction to Business
  4. Exam
    Exam 11: Product and Promotion: Creating and Communicating Value
  5. Question
    The Positioning Statement Is What Creates a "Hook" for the Brand
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The Positioning Statement Is What Creates a "Hook" for the Brand

Question 151

Question 151

True/False

The positioning statement is what creates a "hook" for the brand in the consumer's mind.

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