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Tata Motors Is India's Newest Manufacturer of the "People's Car

Question 24

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Tata Motors is India's newest manufacturer of the "People's Car." This new,small car boasts an affordable price tag of about $2500.The firm is keeping costs down by eliminating large assembly-line manufacturing sites and high transportation costs.Workers prepare "kits" that are shipped to final retail destinations.The kits are assembled by trained technicians at the retail level.This is an example of which of the following?


A) TQM
B) lean production
C) continuous flow process
D) old-style assembly lines

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