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    Basic Marketing Research Study Set 1
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    Exam 1: Introduction to Marketing Research
  5. Question
    A Formalized Set of Procedures for Generating,analyzing,storing,and Distributing Pertinent Information
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A Formalized Set of Procedures for Generating,analyzing,storing,and Distributing Pertinent Information

Question 66

Question 66

True/False

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a marketing information system.

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