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ABC Is a Company Which Is Involved in Selling Data

Question 51

Multiple Choice

ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola.The data are primarily collected through surveys,purchase and media panels and scanners.What kind of service does ABC provide in the marketing research industry?


A) internet service
B) data analysis service
C) limited-service suppliers
D) coding and data entry services
E) syndicated services

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