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    Business
  3. Study Set
    Basic Marketing Research Study Set 1
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    Problem Audit Is a Comprehensive Examination of a Marketing Problem
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Problem Audit Is a Comprehensive Examination of a Marketing Problem

Question 14

Question 14

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Problem audit is a comprehensive examination of a marketing problem to understand its origin and nature.

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