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Which of the Following Is NOT an Example of a Descriptive

Question 67

Multiple Choice

Which of the following is NOT an example of a descriptive research goal?


A) to develop a profile of a target market
B) to determine the cause of a sales decrease
C) to estimate the frequency of product use as a basis for sales forecasts
D) to determine the degree to which marketing variables are associated
E) to determine the relationship between product use and perception of product characteristics

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