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    Basic Marketing Research Study Set 1
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    Exam 4: Exploratory Research Design: Secondary Data
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    Compared to the Collection Cost of Primary Data,secondary Data Is
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Compared to the Collection Cost of Primary Data,secondary Data Is

Question 37

Question 37

Multiple Choice

Compared to the collection cost of primary data,secondary data is ________.


A) more expensive
B) approximately the same cost
C) less expensive
D) nonexistent
E) more elusive

Correct Answer:

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