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    Basic Marketing Research Study Set 1
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    Exam 6: Exploratory Research Design: Qualitative Research
  5. Question
    A Direct Approach Is One Type of Qualitative Research in Which
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A Direct Approach Is One Type of Qualitative Research in Which

Question 17

Question 17

True/False

A direct approach is one type of qualitative research in which the purposes of the project are disclosed to the respondent or are obvious given the nature of the interview.

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