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  3. Study Set
    Basic Marketing Research Study Set 1
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    Exam 7: Descriptive Research Design: Survey and Observation
  5. Question
    ________ Is the Ability of the Survey Mode to Reach
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________ Is the Ability of the Survey Mode to Reach

Question 7

Question 7

Multiple Choice

________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.


A) Social desirability
B) Interviewer bias
C) Nonresponse bias
D) Efficiency effect
E) Sample control

Correct Answer:

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