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    Basic Marketing Research Study Set 1
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    Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling
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    Which of the Following Is NOT One of the Four
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Which of the Following Is NOT One of the Four

Question 37

Question 37

Multiple Choice

Which of the following is NOT one of the four primary scales of measurement?


A) nominal scales
B) ordinal scales
C) interval scales
D) random scales
E) C and D

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