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  3. Study Set
    Basic Marketing Research Study Set 1
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    Exam 10: Measurement and Scaling: Noncomparative Scaling Techniques
  5. Question
    46. Sears Is: Powerful -:-:-:-:-X-:-:-: Weak
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46. Sears Is: Powerful -:-:-:-:-X-:-:-: Weak

Question 2

Question 2

Multiple Choice

46. Sears is: Powerful -:-:-:-:-X-:-:-: Weak
Unreliable -:-:-:-:-:-X-:-: Reliable
The above scale is an example of a ________ scale.


A) Likert scale
B) semantic differential scale
C) continuous rating scale
D) Stapel scale

Correct Answer:

verifed

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