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    Basic Marketing Research Study Set 1
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    Exam 11: Questionnaire and Form Design
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    Dichotomous Questions Allow the Respondent to Express Their Attitudes or Opinions
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Dichotomous Questions Allow the Respondent to Express Their Attitudes or Opinions

Question 14

Question 14

True/False

Dichotomous questions allow the respondent to express their attitudes or opinions without the bias associated with restricting responses to predefined alternatives.

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