Multiple Choice
All of the following are common examples of judgmental sampling EXCEPT:
A) test markets selected to determine the potential of a new product.
B) purchase engineers selected in industrial marketing research because they are considered to be representative of the company.
C) department stores selected to test new merchandising display.
D) mall intercept interviews conducted without qualifying the respondents.
E) bellwether precincts selected in voting behavior research.
Correct Answer:

Verified
Correct Answer:
Verified
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