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    Marketing Research An Applied Orientation
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    Exam 13: Fieldwork
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    Researchers Generally Agree That the More Characteristics the Interviewer and the Respondent
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Researchers Generally Agree That the More Characteristics the Interviewer and the Respondent

Question 15

Question 15

True/False

Researchers generally agree that the more characteristics the interviewer and the respondent have in common,the smaller the probability of a successful interview.

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