Multiple Choice
As CEO of a book store chain,Stuart led his company through a national expansion in the 1990s.As e-commerce expanded in the 2000s,followed by the growth of e-readers,Stuart continued expansion plans based on the chain's original model.In 2012,the company folded.What was Stuart's mistake?
A) anchoring bias
B) estimating and forecasting bias
C) sunk cost bias
D) framing bias
Correct Answer:
Verified
Correct Answer:
Verified
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