You Have Been Hired as an Executive for a Struggling

Multiple Choice

You have been hired as an executive for a struggling movie studio.Profits are diminishing,Internet technology has changed the film distribution model,and the studio's promising sequel projects have all under performed.Together,what do these developments represent in Kotter's 8-Stage Model?

A) They make up a new strategic vision.
B) They make up an urgent need for change.
C) They make up a group of short-term goals.
D) They make up a change in organizational culture.