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    Advertising and Promotion Study Set 1
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    Exam 5: Advertising, integrated Brand Promotion, and Consumer Behavior
  5. Question
    Viewing Consumers as Social Beings Allows Advertisers to Consider Meanings
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Viewing Consumers as Social Beings Allows Advertisers to Consider Meanings

Question 40

Question 40

True/False

Viewing consumers as social beings allows advertisers to consider meanings that consumers associate with brands.

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