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Need Recognition,information Search and Alternative Evaluation,purchase,and Postpurchase Use and Evaluation

Question 68

Multiple Choice

Need recognition,information search and alternative evaluation,purchase,and postpurchase use and evaluation represent the four stages of the: 


A)  creation of brands. 
B)  integrated brand promotion process. 
C)  consumer decision-making process. 
D)  cultural branding method.

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