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    Advertising and Promotion Study Set 1
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    Exam 5: Advertising, integrated Brand Promotion, and Consumer Behavior
  5. Question
    Discuss the Need Recognition State of the Consumer Decision-Making Process
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Discuss the Need Recognition State of the Consumer Decision-Making Process

Question 98

Question 98

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Discuss the need recognition state of the consumer decision-making process.

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A need state arises when one's desired s...

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