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    Advertising and Promotion Study Set 1
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    Exam 10: Creative Message Strategy
  5. Question
    Fear-Appeal Ads Are More Appropriate for Certain Categories,such as Scaring
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Fear-Appeal Ads Are More Appropriate for Certain Categories,such as Scaring

Question 53

Question 53

True/False

Fear-appeal ads are more appropriate for certain categories,such as scaring consumers not to text and drive.

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