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Repetition Is a Tried-And-True Way Of

Question 42

Multiple Choice

Repetition is a tried-and-true way of: 


A)  posing one or more logical arguments to an engaged consumer. 
B)  gaining easier retrieval of brand names from consumer's memory. 
C)  demonstrating a brand's ability to satisfy consumers by comparing its features to those of competitive brands. 
D)  leveraging the propensity for humans to distort information in the favor of liked brands without knowing they are doing so.

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