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    Advertising and Promotion Study Set 1
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    Exam 11: Executing the Creative
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    A Headline Is Effective If It
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A Headline Is Effective If It

Question 97

Question 97

Multiple Choice

A headline is effective if it: 


A)  makes a strong emotional appeal. 
B)  conveys information not included in the body copy. 
C)  restates the ideas found in the visuals. 
D)  motivates readers to move on to the rest of the ad.

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