Multiple Choice
An advertisement for a Michigan resort features the headline,"Endless Coast.Endless Sand.Endless Sunset.Endless Time.Lighthouse Harbor Lodge." The primary purpose of this headline is to:
A) identify the brand.
B) establish a tone or emotion.
C) select the audience.
D) give advice to the reader.
Correct Answer:

Verified
Correct Answer:
Verified
Q51: Consumer generated content (CGC)is produced when the
Q52: Scenario 11-1<br>After a series of public relations
Q53: Unlike print ads,digital content: <br>A) has a very limited
Q54: Scenario 11-2<br>You are the creative director at
Q55: Scenario 11-3<br>A 30-second TV spot for Ivory
Q57: A script is a written version of
Q58: The creative potential of _ rests in its
Q59: Body copy based on the _ approach explains
Q60: Scenario 11-1<br>After a series of public relations
Q61: Which of the following is true of