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A Copywriter Is Deciding on the Best Approach for a Social

Question 89

Multiple Choice

A copywriter is deciding on the best approach for a social media ad featuring a beauty cream,and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue? 


A)  A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter. 
B)  A testimonial approach is one-sided, while a dialogue approach has two people conversing. 
C)  A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting. 
D)  A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.

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