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    Advertising and Promotion Study Set 1
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    Knowing Who the Best Customers Are Along with What and How
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Knowing Who the Best Customers Are Along with What and How

Question 96

Question 96

True/False

Knowing who the best customers are along with what and how often they buy is a direct marketer's secret weapon.

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