A Marketing Manager for a Company That Packages Vacations to Exotic

Multiple Choice

A marketing manager for a company that packages vacations to exotic locations uses a variety of media to promote these trips,including social media,infomercials,and direct mail.One of the primary objectives is integration.This is because if these programs are integrated,the manager can: 

A)  cut the cost of communicating with audiences.  
B)  easily measure results. 
C)  make the program more effective than the sum of its parts. 
D)  eliminate the need to tailor specific messages to specific audiences.