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The Role of a Marcom Manager (Or CMO for Some

Question 50

Multiple Choice

The role of a marcom manager (or CMO for some firms) is to: 


A)  ensure efficient and timely delivery of products ordered.  
B)  monitor contacts, sales, and return sales. 
C)  schedule the media for marketing communications. 
D)  plan overall communications programs and oversee the functional specialists inside and outside of the organization.

Correct Answer:

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