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    Exam 7: Consumer Choice: Utility Theory and Insights From Neuroscience
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    ________ Is a Simple Rule for Dealing with a Complex
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________ Is a Simple Rule for Dealing with a Complex

Question 26

Question 26

Multiple Choice

________ is a simple rule for dealing with a complex situation which provides a "fast and frugal" decision.


A) A present bias
B) The Nacc
C) Cognitive response
D) Heuristic

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