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  3. Study Set
    Marketing Channel Strategy
  4. Exam
    Exam 1: Understanding Channel Strategies
  5. Question
    A ________ Is a Channel Member That Takes the Primary
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A ________ Is a Channel Member That Takes the Primary

Question 46

Question 46

Multiple Choice

A ________ is a channel member that takes the primary role of establishing and maintaining channel links.


A) channel intermediary
B) wholesaler
C) sub-processor
D) gatekeeper
E) channel captain

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