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    Marketing Channel Strategy
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    Exam 2: End-User Analysis: Segmenting and Targeting
  5. Question
    Which Factor Is LEAST Relevant When Determining the Best Segments
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Which Factor Is LEAST Relevant When Determining the Best Segments

Question 8

Question 8

Multiple Choice

Which factor is LEAST relevant when determining the best segments to target?


A) segment size
B) sales potential
C) length of channel
D) cost to serve the segment
E) intensity of competition

Correct Answer:

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